At A'ARU Collective we believe luxury and low-impact can coexist: our platform brings together intentional travel-seekers and conscious hoteliers to deliver premium experiences that do not cost our Earth.
A'ARU was a full brand identity design. This project included logo design, color guidelines, typography, visual imagery, graphic assets, messaging, and copywriting.
Challenge:
In the A'ARU brand identity development project, our challenge was to effectively communicate the company's mission of connecting eco-conscious travelers with sustainable hotels and resorts, standing out in a crowded travel industry. We needed to distinguish A'ARU from competitors and create a unique identity that resonated with environmentally conscious explorers.
Idea:
Our aim was to create a brand identity that authentically represented A'ARU's values and mission. We envisioned an identity that seamlessly combined eco-friendliness, wanderlust, and a commitment to responsible travel. Our concept included simplistic elements, highlighting A'ARU's global commitment to responsible travel. Earthy color tones were used in the palette to maintain an upscale eco-conscious theme.
Result:
A'ARU has successfully differentiated itself in the competitive travel industry for eco-conscious travelers. The inclusion of user-generated content will engage the community, transforming A'ARU into a hub for travelers seeking inspiration and sustainable travel information.
