Challenge

In a world where homes are sanctuaries, our challenge is to create an HVAC campaign that introduces ADP while emphasizing the importance of HVAC systems in family comfort. Homeowners often overlook this vital component of home life, and our goal is to make ADP synonymous with enhancing family well-being.

Idea

Our idea is to craft a residential HVAC campaign that speaks to families' hearts. We'll highlight the profound impact of quality HVAC systems on creating a comfortable, healthy home. By focusing on the emotional aspect of home life, we'll connect ADP with cherished family moments and encourage action through forward-looking visuals.

Result

The campaign, named "Ready. Set. Now.," symbolizes ADP's readiness and the need for action. The brand identity showcases the joy of home comfort, using natural lighting and demographic diversity. The logotype and arrow graphic imply airflow and movement, emphasizing the importance of taking action to enhance family well-being.