Align the company’s purpose, structure, and progress to anchor the pitch in credibility and vision.
What I did:
Mission & Values Clarification: Led a cross-functional workshop to distill HTPG’s purpose and value pillars into clear, investor-friendly language that reflects quality, reliability, and service.
Business Structure Mapping: Visualized organizational structure (leadership, commercial, operations, service) to highlight decision velocity and accountability.
Milestone Timeline: Captured key achievements (product releases, certifications, facilities, partnerships, customer wins) and defined next milestones to signal momentum.
Demonstrate how HTPG competes and wins—through disciplined markets focus, product quality, and efficient processes.
What I did:
Market Definition & Sizing: Framed core segments (e.g., commercial refrigeration/HVACR niches), ideal customer profiles, and growth vectors; translated into TAM/SAM/SOM for investors.
Competitive Positioning: Built a simple matrix showing where HTPG outperforms—quality, lead times, total lifecycle cost, serviceability.
Quality & Efficiency Story: Articulated the operational backbone—manufacturing standards, supplier quality, and continuous improvement (e.g., lean initiatives, OEE/first-pass yield improvements, lead-time reductions).
Unit Economics Snapshots: Connected process efficiency to margins and customer value (lower defects, faster delivery, less downtime).
lose the story with proof of value in the field and a clear path to durable growth.
What I did:
Customer Experience Mapping: Outlined the journey from pre-sale engineering support to post-sale service; highlighted service SLAs, response times, and support channels.
Voice of Customer Integration: Translated feedback (NPS/CSAT, uptime improvements, install simplicity) into tangible benefits—reliability, total cost of ownership, and speed to resolution.
Case Evidence: Positioned proof points (pilot results, testimonials, retention, renewals) to make the impact real and measurable.
Forward Vision: Framed what’s next—roadmap themes, partnerships, and the scalable go-to-market engine.