Brand Manager & Creative Director

12+ years building brand and identity systems that drive measurable business growth across consumer, retail, and multi-category environments.

Manager, Marketing & Communications

Rheem Manufacturing, HTPG

June 2024 — Current

Brand and creative lead for a multi-brand portfolio, owning brand systems, integrated campaigns, and go-to-market creative across digital, print, and experiential. Builds the strategy, standards, and workflows that scale brand consistency and measurable impact while directing and mentoring a cross-functional creative team.

·       Directed concept development and execution of multi-channel campaigns and brand initiatives, aligning creative strategy with product, sales enablement, and organizational priorities across 5+ departments.

·       Built scalable creative workflows and project systems that improved delivery efficiency by 60% and strengthened cross-team collaboration.

·       Developed enterprise-level brand toolkits, identity systems, and presentation frameworks, driving 56% time savings and reducing revision cycles from ~10 days to 2.

·       Led and mentored a cross-functional creative team and external partners through collaborative critique and creative direction, elevating storytelling quality, consistency, and adherence to brand standards across all touchpoints.

·       Established standardized design systems and documentation to support brand consistency, campaign scalability, and ongoing growth initiatives.

Senior Marketing Specialist

Rheem Manufacturing, HTPG

June 2022 — June 2024

Drove brand identity and integrated campaign development across multiple product lines, partnering with product, sales, and marketing teams to shape messaging and support go-to-market execution at scale.

·       Led brand identity and integrated campaign design, ensuring cohesive storytelling and visual consistency across digital, print, and experiential touchpoints.

·       Directed cross-functional teams and external partners on brand storytelling programs, increasing engagement by 51% and growing social audience by 19.9%.

·       Developed scalable brand templates, toolkits, and 50+ sales enablement assets, improving adoption across national accounts and partner organizations.

·       Supported go-to-market and experiential initiatives, including a $300K National Sales Meeting and trade shows, contributing $150K–$225K+ annual revenue per key account and driving a 70% increase in sales-team adoption.

Brand Communications Lead

Lennox International, ADP

June 2021 — June 2022

Led creative direction and brand communications for integrated campaigns and large-scale brand experiences, shaping expression and messaging across marketing, events, and storytelling while managing production and vendor partnerships across a national organization.

·       Directed creative development for multi-channel campaigns and brand experiences, increasing brand awareness by 14% with cohesive storytelling across digital and live environments.

·       Managed end-to-end photo and video production, mentoring design peers and improving team productivity by 24% while driving 41% growth in event engagement.

·       Oversaw budgets and vendor partnerships for high-visibility initiatives, including a $500K National Sales Meeting and 12+ trade shows; recognized with the Gold Excellence Award for elevating brand storytelling.

Senior Graphic Designer

Lennox International, ADP

January 2019 — June 2021

·       Led development and standardization of brand guidelines and visual systems, improving consistency across channels and contributing to an 18% increase in NPS while managing 10+ concurrent projects.

·       Managed a $750K budget and external vendors to deliver high-quality creative on time, improving production efficiency, alignment, and visibility across initiatives.

Creative Production Artist

Lennox International, ADP

March 2016 — January 2019

·       Directed product photo and video shoots from concept through delivery, supporting campaign and content needs across marketing and training channels.

·       Recognized with multiple Gold Excellence Awards and the LII Community Award for campaign design and community-focused brand work.

Owner, Creative Director

NueDye Creative

2012 — 2019

Founded and led a brand studio delivering identity systems, integrated campaigns, and visual storytelling for national consumer, retail, and real estate clients — owning creative direction, client strategy, and execution.

·       Led brand development and campaign execution for national clients including The Home Depot, Safeway, BuyBuy Baby, and Dollar General, defining visual identity and messaging direction across print and digital channels.

·       Built brand identity systems and experiential campaigns that lifted lead generation by up to 21% and strengthened customer engagement across touchpoints.

·       Owned client relationships, creative strategy, and full project lifecycles from concept through delivery, aligning to business goals, timelines, and production standards.