Brand Strategy & Visual Storyteller

10+ years of experience crafting compelling narratives that elevate brands and empower sales teams. Proven expertise in content strategy, commercial enablement, creative direction, and process optimization. Passionate about aligning brand messaging with business goals to drive engagement, growth, and customer trust.

Manager, Marketing & Communications

Rheem Manufacturing, HTPG

June 2024 — Current

My responsibilities include:

• Lead a cross-functional team of marketers and designers, providing artistic direction, creative briefs, and storyboards to deliver business-aligned content.

• Built a complete project management system to streamline project intake and content development across social, print, and internal communications.

• Produced scalable templates for presentations, social media, flyers, and technical bulletins, reducing turnaround time by 35%.

• Increased social following by 27% through content improvements and process enhancements.

• Created a comprehensive pitch deck featuring company history, mission/values, product features, and key differentiators to elevate the customer experience.

Senior Marketing Specialist

Rheem Manufacturing, HTPG

June 2022 — June 2024

My responsibilities included:

• Led brand strategy across HTPG’s multi-brand portfolio to build engaging content and impactful visual identity.

• Created content frameworks and creative assets for three major product launches, generating a 26% increase in brand awareness.

• Increased social engagement by 17% and following by 23% through improved content strategy and visual storytelling.

• Supported trade shows and internal sales initiatives through visual sales tools and campaign collateral.

• Collaborate with cross-functional teams (Sales, Ops, Engineering, etc.) to craft tailored pitch deck storylines and sales enablement tools.

Brand Communications Lead

Lennox International, ADP

June 2021 — June 2022

My responsibilities included:

• Managed internal and external campaigns; led creative direction on photography, video production, brand messaging, strategic communications and presentations.

• Improved engagement by 37% through targeted social content and sales presentations.

• Received Gold Excellence Award for 2021 National Sales Meeting creative.

Creative Producer | Senior Graphic Designer

Lennox International, ADP

March 2016 — January 2019 | January 2019 — June 2021

My responsibilities included:

• Led creative strategy and design execution; oversaw $750K budget; contributed to 18% improvement in brand NPS.

• Produced digital/print materials, videos, and templates; won LII Community Award for Creative Strategy and multiple Gold Excellence Awards.

Owner, Creative Director

NueDye Creative

2012 — 2019

My responsibilities included:

• Delivered branding, content strategy, and marketing design for businesses in real estate, retail, grocery, and more.

• Boosted client lead gen and CTR by 16–21% through campaign strategy and execution.