Brand & Creative Director

Translating complex business challenges into clear, compelling brand systems that drive confident decisions, lasting brand equity, and measurable growth.

Goal Definition

Defining your 'why'.

Perhaps the most important part of the process, taking the idea from invisible to visible. Building a solid foundation for growth.

Brand Identity

Revealing your 'who'.

Form follows function. Your brand's DNA defines your look and feel and organically expands your art direction in its purest form.

Communication Strategy

Voicing your 'what'.

Clear communication facilitates relevance. Your brand's tone of voice enables people to connect with your brand promise.

PROJECT PORTFOLIO

HTPG Brand Identity

Building the foundation for a fast-growing commercial refrigeration business.

HTPG Pitch Deck

Sales presentation discussing the evolution and growth in HTPG product offerings.

Engineered for Cool Message Strategy

Cultivating the commercial refrigeration industry's interest in sustainable solutions.

ADP Pitch Deck

Sales presentation discussing the brand story and value in ADP's product offerings.

Brand Awareness Campaign

Promoting ADP's premier residential HVAC customer experience.

ADP Brand Strategy

Consumer research project to develop a new messaging platform and GTM strategy.

McKesson Recruiting Campaign

Inspiring the audience to engage and inquire about joining the McKesson team.

LRL Brand Identity & Messaging

Build a visual and verbal identity that reflects deep roots in family and service.

AARU Brand Identity & Messaging

Enticing affluent millennial travelers to visit luxury resorts that nurture the Earth.

NUE DYE is a creative studio rooted in transformation—where raw perspective, intentional craft, and purposeful expression come together. My approach connects creativity, passion, and purpose to deliver the most engaging brand experiences. 

Click below to see more on my professional experience.

Your Brand Has a Story.

Let’s Make It Unforgettable.